Reaching
more
Our hearts desire is that more and more of these women and men would come to know about TMC, seek our services and support and ultimately choose life for their unborn child and pro-abundant life for their family.
As a result of this mission and the pro-active, targeted efforts of our marketing and outreach, many of our patients are those that find themselves in an unplanned pregnancy and feel that abortion is their only choice. The switch from Pregnancy Care Center to Thrive Medical Clinic was a strategic decision, with the mission of reaching more abortion-vulnerable women.
OUR MARKETING STRATEGY
WHY IS MARKETING SO IMPORTANT?
Marketing to our patients is all about communicating our services in a way that connects and resonates with them individually and how they perceive their current circumstances. If we are unable to reach women and men in unplanned pregnancies, and be effective at encouraging them to walk through our doors, we cannot help them choose life for their unborn baby and pro-abundant life for their family. So, marketing to our patients is a matter of life and death!
BACKED BY RESEARCH AND PRAYER
As it is with all of our services, our marketing plan is always covered with much prayer. In addition, we are constantly conducting research to determine the details of who, what, and how our marketing will move forward in order to be the most effective.
HONEST
We treat our patients with respect and honesty by always speaking the truth and never seeking to deceive, manipulate, or mislead them in any way. We are always honest about the services we provide and those that we do not, making sure that our patients understand that Thrive Medical Clinic does not perform abortions, nor do we offer abortions referrals.
TARGETED
Our target audience is sexually active women in their 20’s who do not want to be pregnant. Statistical research confirms that these are the women that are having the majority of abortions in the US. While we serve a wide demographic of both men and women, in order to be most effective, we prioritize marketing to our main target audience.
COMPETITIVE
Many organizations, such as Planned Parenthood, different forms of social media, like Facebook and Instagram, and individuals, are constantly bombarding our potential patients with the lie that abortion is an easy answer or the best choice to their unplanned, complicated pregnancy. At TMC we understand that we need to be very strategic in order to be heard in this sea of voices.
Want to designate a donation to strengthen our marketing budget?
Bottom line, we can’t help someone if they don’t even know we exist. Your donation towards our marketing fund will reach new women who desperately need help.
To designate, click the donate button below, and in the “Gift Notes” section, just let us knew that you’d like to designate your gift to marketing efforts.